Brand, Demand & Expand

A strategic and practical playbook for building a modern marketing engine.

This book is for c-suite executives with an affinity for marketing, lofty company growth goals, and are at the early stages of building or rebuilding their marketing organization. It’s a tool for CEOs, CFOs, COOs, and CMOs to better outline what it takes to acquire the right people, establish the processes, leverage the latest technology, launch a campaign into the market, amplify the message, and measure everything. It provides details into what it takes regarding people, time, and money to build a modern, best-in-class marketing organization that will deliver a strong brand, custom content, and marketing qualified leads into your sales pipeline. The goal of this book is to take months off the timeline of a new marketing organization that is in the process of “figuring it out” by giving them a battle-hardened approach to marketing.

About Author

Cody Ward


Cody helps marketers and senior executives accelerate revenue by designing, building and optimizing their growth marketing engines.

Cody has a diverse marketing background which includes startups, agency consulting, and go-to-market product strategy for large enterprises. Cody has repeatedly helped organizations build their demand engines from the ground up. His sweet spot is SaaS technology companies targeting businesses across industries via integrated marketing campaigns.

Cody continues to build on his successful track-record of leading marketing teams, delivering qualified leads to sales, and showing positive ROI by connecting the right strategy, tactics, and technology to achieve business outcomes. You’ll often find him acting as a change-agent with ambitious entrepreneurs that aim to push their solutions to market.